"Capitalist Realism” in Africa: Realities and Myths in Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book "Capitalist Realism” in Africa: Realities and Myths in Advertising by Emmanuel C. Alozie, Bentham Science Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Emmanuel C. Alozie ISBN: 9781608059768
Publisher: Bentham Science Publishers Publication: May 5, 2017
Imprint: Language: English
Author: Emmanuel C. Alozie
ISBN: 9781608059768
Publisher: Bentham Science Publishers
Publication: May 5, 2017
Imprint:
Language: English
“Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place. Since the end of the Cold War, the several African nations (or "emerging countries") have undertaken concrete efforts to reform their political, social, and economic institutions as they strive to join the global economy and improve the socioeconomic conditions of their citizens. To achieve these goals, administrators have relied on various forms of mass media – including advertising – to promote these reforms and socioeconomic development. Despite some unique challenges and opportunities as well as controversies surrounding the role of advertising in developing economies, advertising literature relevant to African countries remains in a blind spot. “Capitalist Realism” in Africa: Realities and Myths in Advertising bridges this gap by offering an in-depth analysis of advertising in an area of the world that has been largely neglected and provides a ground for generating a discussion about the practice of advertising in an African context.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
“Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place. Since the end of the Cold War, the several African nations (or "emerging countries") have undertaken concrete efforts to reform their political, social, and economic institutions as they strive to join the global economy and improve the socioeconomic conditions of their citizens. To achieve these goals, administrators have relied on various forms of mass media – including advertising – to promote these reforms and socioeconomic development. Despite some unique challenges and opportunities as well as controversies surrounding the role of advertising in developing economies, advertising literature relevant to African countries remains in a blind spot. “Capitalist Realism” in Africa: Realities and Myths in Advertising bridges this gap by offering an in-depth analysis of advertising in an area of the world that has been largely neglected and provides a ground for generating a discussion about the practice of advertising in an African context.

More books from Bentham Science Publishers

Cover of the book Applications of NMR Spectroscopy by Emmanuel C. Alozie
Cover of the book Anatomy: A Pressing Concern in Exercise Physiology Commitment to Professionalism by Emmanuel C. Alozie
Cover of the book From Semiclassical Semiconductors to Novel Spintronic Devices by Emmanuel C. Alozie
Cover of the book Frontiers in Anti-Cancer Drug Discovery Volume 9 by Emmanuel C. Alozie
Cover of the book Frontiers in CNS Drug Discovery Volume 2 by Emmanuel C. Alozie
Cover of the book Frontiers in Clinical Drug Research - CNS and Neurological Disorders Volume 3 by Emmanuel C. Alozie
Cover of the book New Aspects of the Renin Angiotensin System in Cardiovascular and Renal Diseases Volume: 1 by Emmanuel C. Alozie
Cover of the book Frontiers in Clinical Drug Research: Anti-Infectives Volume 3 by Emmanuel C. Alozie
Cover of the book Advances in Organic Synthesis (Volume 6) by Emmanuel C. Alozie
Cover of the book Development and Prospective Applications of Nanoscience and Nanotechnology Volume 1 by Emmanuel C. Alozie
Cover of the book Plant-Based Genetic Tools for Biofuels Production by Emmanuel C. Alozie
Cover of the book Advances in Organic Synthesis Volume 10 by Emmanuel C. Alozie
Cover of the book Degenerative Aortic Valve Disease, its Mechanism on Progression, its Effect on the Left Ventricle and the Postoperative Results by Emmanuel C. Alozie
Cover of the book Ion Implantation and Activation Volume 2 by Emmanuel C. Alozie
Cover of the book Frontiers in Anti-Infective Drug Discovery Volume 5 by Emmanuel C. Alozie
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy